6 Crucial Steps to an Effective Social Media Marketing Plan

E Commerce
April 10, 2018 By Invictus Studio Editor

In today’s technologically advanced and socially swift era when every Tom, Dick, and Harry has got a social media account, why would your brand stay behind? This reason is enough to get your social media accounts created as soon as your brand gets launched. To make a grand entry into the world of social media you need to come up with an out of the box social media strategy, something so magnetic that has a tendency to attract the maximum prospects.

Not to mention, social media platforms have become the vital medium for the businesses of all sizes. Size of the business matters least if you have crafted a creative and unconventional strategy by keeping all the outer and inner factors in consideration.

By the same token, one thing you need to make sure that you should never start a social media campaign without having it on a document. Otherwise, you won’t be able to monitor the results that you have achieved and the goals that you have met.

Below we have rounded up a list of steps that you need to take care before you initiate with a social media strategy.

Step 1: Audit Your Current Social Media Standing

social-media-audit-thumb-825x510“You have got to know your customer better than they know themselves.” – Stephen Little

Before starting off, you need to get each and every detail audited regarding your social media presence. You need to thoroughly evaluate your current online presence, not only the social media profiles but also your web statistics.

  • Where do you get most visitors?
  • Do your social media posts go well with your overall  branding i.e web design, brand voice etc
  • Which network is the best to market your brand and where do you get most followers
  • What are your visitor’s demographics?
  • Where do your social media presence stand as compared to your competitor’s?

Step 2: Find your ideal customer


“Selling to everyone with a heartbeat means you don’t have a finger on the pulse of the ideal customer.”- Paul Reilly

Coming to this step for your social media strategy, the more specific you are, the more beneficial it would be. For example, knowing that your customer is a businessman is not enough, the need here is to dig deeper to gather as many traits as possible regarding your ideal customer. Given that, the best-explained buyer persona will be something like that: your ideal customer is a businessman, aged between 30 and 50 years of age, lives in the United States, earns over $90,000 a month, and is a moderate social media user.

Your strategy is only going to hit the bullseye when it is thoughtfully designed to steer you in the right direction throughout the campaign. In the light of that, following are the facts you need to bear in mind while designing your strategy.

  • Age
  • Location
  • Earning
  • Job Title
  • Buyers problem needs to be solved
  • Most preferred social media platforms

Step 3: Your Mission Statement

“Without a mission statement, you may get to the top of the ladder and then realize it was leaning against the wrong building.” –Dave Ramsey

Once you have acquired a comprehensive buyer persona, the next step you need to proceed with is your mission statement. Your mission statement should be curated keeping the personality of your buyer in mind. In other words, your mission statement should be a reflection of your brand identity. Your mission statement should serve as a compact statement explaining your complicated goals in a nutshell.

For example, it should be something like that: The paramount goal of this social media campaign is to reach potential customers without losing your present buyers/customers in order to educate them regarding your product/service with the help of engaging content.”

Step 4: Important Metrics to Success

“You can only improve what you measure.”- Tom Peters

Nobody wants to shot in the dark. Putting your heart and soul and precious time in a campaign, you definitely expect it to bring you the desired results. To make sure that your efforts that you have been making to market your brand on social media are not falling flat but they are fetching you the results, in other words, there are clear chances of getting Return on investment.

  • Reach
  • Brand Mentions
  • Totals Likes and engagement
  • Total shares
  • Total Website Clicks
  • Direct Messages

Step 5: The Engaging Content


“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

Many businesses don’t feel bothered to go through all those steps that we have discussed above and they find it completely fine to jump directly to this step which is not correct by any means. You must complete all the steps that have been discussed, by only then you can figure out which content will suit the best to your ideal customer. Or else, there will be chances that every effort of yours will go in vain. Keeping your buyer persona in mind you can opt from a variety of options. Here are some examples of content as per the latest social media trends that you can choose for your campaign.

  • Infographics
  • Videos
  • Animated Videos
  • Blog Posts
  • EBooks
  • Interviews
  • Images

Step 6: Analyze the Results

“Facts are stubborn, but statistics are more pliable.” – Mark Twain

Once you are done with the first phase of your campaign, you need to get it analyzed for making sure that you are getting the exact results that you desired while creating your mission statement. Track the achievements you have obtained so far from your campaign, make changes wherever needed in order to optimize your campaign for the next phase.


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