Your brand’s logo can have a significant impact on your business. A well-designed logo helps boost awareness and improve marketing, thereby creating instant recognition within the minds of your target audience. The wrong logo, on the other hand, comes off as unprofessional and tarnishes your brand’s image. This is the major reason why companies like Weight Watchers, Uber, Dunkin Donuts and Unilever periodically rebrand. The truth, however, is that not all modern logos are alike. Whether you’re looking for a professional logo design for a new business or considering a rebrand, you need to make sure that whatever contemporary logo design you choose, it aligns with your brand identity and is sure to stay fresh and relevant for a long period. Here are some modern logo design trends that are making waves in 2019:
As screen sizes continue to shrink and new channels for advertising are produced, there arises a compelling need for responsive logo designs. In today’s times, it has become extremely important to have a versatile logo – a one-size-fits-all kind.
Whether you print your logo on outdoor billboards, on a business card, on marketing brochures, product packaging, or simply use it as an icon on a smartphone, you want your logo to be fluid and functional in different situations. Here comes the responsive logo to save your day that changes in size, complexity or even color to adapt to wherever it is placed.
So if you’re thinking of getting a logo designed or updating the already existing logo, you should ask your designer to keep responsive design in his mind.
Want to challenge the norms of traditional logo design? Why not play with perspective?
Businesses wanting to steal the limelight should consider designing logos that play visual games. Fragmentation, warping, distortion and visual breaks are all interesting ways to deviate from the traditional logo design and cleverly engage with the consumers.
You can even intelligently overemphasize certain elements or alter the kerning to highlight specific qualities of your logo.
Smart, surprising, and tricky logos that make use of perspective are going to be a game-changer in 2019. If you’re still unsure how this style works, you may ask your graphic designer to show you some mock-ups with your logo on items.
Many graphic designers are now exhibiting mocked-up visuals of their logo designs on a t-shirt, stationery, infographic, business cards, etc., which can be a great source of inspiration. Such supplemental materials allow clients to not only see how the logo will turn out in practice, but also can be utilized to influence a brand identity.
Simple yet complex at the same time, negative space logos utilize the background of an image to create another image.
Negative space designing is an ingenious way to relay multiple visions and thoughts, which is one strong reason why it has become a critical feature of the modern logo design.
Gianni Bortolotti artistically created this impressive logo for an electric company ED (ElettroDomestici), which is a remarkable example of using negative space. The designer uses the first two initials side by side while also illustrates a plug simultaneously. This creative design is certainly an amalgam of form and function.
Negative space can also be used to conceal an image, shape or text in a logo to add an element of sophistication and surprise. Such an addition of a layer of complexity elevates a simple design into something distinctive and memorable.
Many creative logos replace a part of the word with an illustration.
In today’s times where text-based conversations are being replaced by emojis, designers have also begun to integrate this concept into their designs. However, while employing this strategy, designers should be careful not to make the company’s name unreadable. After all, it is nearly impossible to create awareness and build loyalty if people fail to understand your logo.
Here’s another thing that you need to remember. Make sure that you use this concept only when it works for your brand. A forward-thinking tech-based business would obviously not want to have a funky, dramatic logo. In 2019, you’ll find more and more businesses incorporating illustration in their logo designs for versatility and memorability.
Although sleek and minimalistic designs have had a strong grasp on the modern logo design, it is true that the contemporary logo also features intricate details and components.
Many brands wanting to create an aura of vintage sophistication and authenticity are looking toward intricate, detailed illustrations to represent their outstanding, handcrafted products.
The food and the beverage industries, mainly, are more enticed by this trend of meticulous, detailed design work because wine, spirits, and other artisan treats all naturally fit in this trend. This vintage, elaborate logo trend perfectly complements the organic, house-made products and businesses so this may prove to be extremely useful for them.
It is not easy to create a striking and memorable logo design, that too by using typography alone. Oftentimes, bright ideas emerge when you play with the basics and simplicity. Sometimes it is a well-thought ligature or a clever arrangement of letters that turn out amazing. Other times it is a smart use of color, scaling or rearranging of letters or even subtly eliminating something from the logo that gives it a touch of finesse.
Many established brands with complex logo designs are going over their brand image and reanalyzing how they can integrate a modern perspective to their aesthetic.
Some logos are made up entirely of text – these are called letter marks, logotypes, or wordmarks. This, however, doesn’t mean that you clumsily write your business name in Helvetica, Times New Roman or Arial and you’re good to go. You would have to get creative and tailor the design accordingly.
Take, for instance, the Visa logo that has gone over slight redesigns over the years. The current logo of this global credit card company has been formed after many tweaks of the classic logo, removing all traces of yellow.
Hardly few must have noticed the tweak because this iconic typography is so deeply rooted in our consciousness that it can be immediately recognized.
Indisputably, simple typography can transform your existing logo into a contemporary logo, giving off modern vibes.
Wondering what defines the visual makeup of a hipster logo? Richly detailed design work, crossing arrows and handwritten typefaces. Hipster logos are fundamentally monochrome; they heavily rely on lines and typefaces, instead of bold color choices, to make an impact.
The hipster logos – leaning on individuality, culture and diverse backgrounds – still have an enormous influence on logo trends, and in 2019, this is expected to continue.
To sum up, modern logo styles and design trends creatively adopt various classic elements and also utilize authentic contemporary elements to form something that will dominate the modern terrain. As designers play with color, carry out design-defying experimentation and elevate logo designs, they are likely to make 2019 an electrifying year in logo design.
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