6 Effects of Branding on Human Behavior

Marketing & Branding
August 23, 2019 By Invictus Studio Editor

Experts suggest that we see approximately see 10,000 ads every single day, that is 10,000 brands fly away from our sight daily. Roll your eyes from your surroundings to your screens you will hardly see any vacant hoardings or any social site without any adverts, your eyes and will always be bombarded with sponsored posts and commercials.

Branding is what they do to keep our minds and eyes hooked.

No wonder it plays a significant role in how we, judge, perceive and absorb the whole of it, also, it appears to be so wholesome that eventually you end up purchasing it and their purpose is fulfilled.
Like it or not, there does come the point when we can’t be indifferent towards every product we see, we do end up buying at least one of it.  This whole constant viewing of numerous brands does impact and shapes human behavior in incredible ways. Let’s learn how

6 ways of effective branding

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Branding Creates Hype and Intrigue

I am sure you were hungry moments ago if you hadn’t already stuffed your stomach, how alluring was that fast food commercial you heard or how appealing and glorious was that post you saw on Facebook? Would you want to want to grab it right away!

Are you walking into a grocery store? Are you? If so, then there is a good chance of you ending up spending up more money than you plan planned onto, only because you were hungry – and branding certainly had a considerable hand in impacting what you chose to buy.

Tapping into our primal desires of wanting things, that is what branding does. Its premise is simple: when something appears to be desirable to us we want to have it. The more the brand strikes and targets those desires, the more are the chances of you to want and buy that service or the product.


Branding Reinforces a Sense of Community

Companies exactly know how significant it is for consumers to feel connected to the brand or business they give value and want to associate themselves with. The organizations understand the human need for a sense of belonging and they hit just the perfect spot to keep it intact.

Good branding, by all means, evokes a sense of connection. It helps the consumers feel like as if they are purchasing from this particular business and that make them a part of something huge.

For example, many Juice manufacturers emphasize the sense of family and friends when promoting their juices. They developed a compelling message that suggests that purchasing their juices will trigger good times with their loved ones.
A sense of belonging is perhaps, an essential need for a human. Thus, we are mostly subconsciously driven to those very products that endorse that need.

Branding Provides Consistency and Assurance

Why are so many people inclined towards chain restaurants and hotels? Despite the lack of individuality, there’s definitely something compelling about those familiar experiences.

We work really hard for money, and we usually often work even harder for our time. It is resulting in many of us valuing the stagnant consistency and guaranteed outcomes from some of our favorite brands.

This is why so many people choose to buy Samsung every year. It’s why household names like Starbucks, Amazon, and Nike continue to have smashing successes. For every person loves the thrill of trying something new, there’s another person who wants a good, reliable experience.

Branding Offers Helpful and Exciting Solutions

We buy services and products to fulfill our specific needs. We are often stuck in situations and then we rely on our most likable companies to provide a working solution.

Efficient branding serves two purposes. It makes us acutely aware of our exact or specific problem. Secondly, it gives us a doable and practical view, and offers hands down! Surprising answers to fix that particular problem.

Consumers are generally occupied. We don’t usually have the time to figure out what we want or need, so we effortlessly depend on the brands to tell us that.


Branding Alters the Way We Spend

Effective branding ensures us that we are spending our money both reasonably and intelligently. No matter how expensive or cheap the product is.  Successful branding eliminates and reduces the doubt about the forking of the credit card.

This is entirely because companies are working tirelessly to flaunt their products’ amazing potential. They amalgamate the factor of allure and intrigue, define the problem and solution, and make it seem like the purchase is a no-brainer.

And because more companies now focus on direct human interaction (via social media, live chats), we receive even more incentive to feel connected to these businesses.


Branding, it Starts from The Initial Startup

Give it a thought that does branding only matters once you have already established your business? Rethink!  It’s a dangerous rookie mistake to only focus on your marketing efforts after you launch your company.

Your branding is initiated even before you lay your official business plan. It starts in your initial brainstorming phase. It begins when you start to envision how your company is going to stand out and be different than the existing competition.

Business holders, well they indeed must be able to define and be clear about what they present on the table. They must also be able to showcase their consumers that their company is always offering something fresh, new, and quite unlike anything else.

Not quite there yet? That’s okay. But take the time to distinguish and refine the kind of image you want your brand to portray.

And remember this: by trying to appeal to everyone, you end up attracting no one. Pay close attention to honing in on your target demographic. Think densely about who they are and what they need the most, and let your plans and creative ideas unravel from there.

Concluding Thoughts On the connection between Human Behavior and Branding

Every successful business is aware of the nonnegotiable significance of efficient branding and how it affects human behavior. That being said budding entrepreneurs also need to make certain caveats are their top priority when chalking out their business.

When you are shaping your brand, your company’s logo is perhaps one of the first places to start with. Your business logo is one of the first thing and images a potential consumer views- and it’s most likely one of the first impressions they have of your business overall. The consumers will always lay their eyes on the outlook of your business that is visually your logo and whether it is a custom logo design or a contemporary one, which won’t catch their attention so companies need to be particular with that.



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